NOTICE: There are ONLY 30 spots available for the 'Over the Edge 2' 2008 Conference, and once they're gone — they're gone!

Wednesday, 2:48PM

Moonee Ponds, Australia

Dear Friend,

Ed Dale here. I'm going to cut to the chase. Let me tell you what's threatening your business right now:

I don't mean to be dramatic, but this is your wake up call. Arm yourself and sound battle stations because...

Constant change and escalating pressure from competitors in the online business world is nothing new. It's a struggle to get a business started — and once you're up and running, you're constantly jockeying to keep ahead of the next guy.

I've made it my business to help people adapt and thrive in the dog eat dog business environment on the web and beyond. (In fact, I show you how to skip the 'dog eat dog' stuff and actually have fun creating profitable businesses.) I've helped hundreds of people earn their first dollar with the Thirty Day Challenge. I've helped hundreds more achieve higher levels of earning and sophistication in their businesses with The Immediate Edge and Dominiche.

I've bought and sold $14 million in internet real estate, sold two internet companies for $8 million and currently run a multi-million dollar internet marketing business that's growing every day...

When it comes to business, you could say I'm plugged in to what works. (Well, I'm saying I'm plugged in, but hey, it's my sales letter!)

But...

Dan and I have a confession...

Although we put tremendous effort into sharing what we've learned about how to make money on the web, there are some secrets we've held close to the chest...

We haven't been able to teach these particular techniques before now because, in the wrong hands, this information is dangerous. We knew we'd have to carefully size up the people we share these secrets with...

That definitely ruled out sharing this underground information online (too easy for the information to get into the wrong hands...)

We weren't about to share these potentially devastating blueprints unless we could look you in the eye and know that you would use their power for good instead of evil (I mean, look what happened to Yoda...!)

So, Dan and I decided to share these secrets in a strictly controlled setting — an intimate conference about building a real business using killer techniques that work in today's environment. We wanted to show a chosen few what's working now — not old, rehashed stuff from last year. (And certainly not 'experimental' techniques that will only work for the next few months...)

We wanted to teach an approach so new, so thorough, so complete, no matter what kind of crap the internet universe rains down, you could bounce right back and earn even more than before...

We wanted to teach things so bleeding edge they have never — I literally mean never — been taught anywhere before...

Our Rallying Cry: Teach the stuff the others will be teaching next year.

Slapped by Google? No problem.

Disappeared from organic results? Child's play.

Even banned by your ISP? These techniques can help fix that too.

What kind of advantage do you think this kind of information would give you? My guess: um..., HUGE! (Of course, I would say that...) But don't take my word for it — watch this video:

Well, we did it.

The first Over the Edge conference was held earlier this year in Beechworth, Australia. It was incredible (and not just because it was in my home town!) A handful of select marketers flew in from around the globe to glimpse the future of internet marketing...

The information we shared was so powerful that some attendees completely revamped their businesses within days of returning home.

But you know what's really astounding? That Over the Edge even happened at all...

Dan rarely teaches at conferences, preferring to work directly with members of The Immediate Edge and his own team. Generally, your chances of seeing him speak anywhere are from slim to none...

Rob Somerville (aka Guru Bob) scarcely has enough hours in the day to corral the massive number of projects we've got in the works. He was dragged kicking and screaming from The Lab to present for the first time...

And while I don't mind getting up in front of a crowd (after all, this sex appeal has to be shared), I haven't presented since 1928 (a mild exaggeration), and prefer to focus my sharing with the Thirty Day Challenge and Immediate Edge communities...

But who can fight an idea whose time has come? Certainly not us... And that's how a lucky handful ended up in a little corner of Australia studying at the feet of the masters (that would be us).

To say Beechworth was a success is putting it mildly...

But let's be real. Even with such fantastic information being revealed for the first time, Australia is a long way away. It's not easy to pop over to a conference when you have to spend 14 hours in a plane...

We heard your protests. Over the Edge 2 is coming to the U.S. this October! Orlando to be exact.

So what exactly are we gonna teach?

You're putting in the time... increasing your skill. Your sites start kicking butt: you're #1 in Google for months and months. Then, out of nowhere — BAM! — you're blasted out of the top spot...

This new top dog has no backlinks whatsoever, (you've never even heard of them before!) ...and now they're #1?

How did this happen?

What's going on??!!

You tinker with your site in a desperate attempt to make things right, but, unfortunately, your attempts are like...

Bringing a Knife to a Gunfight.

Why?

Well..., you've just had little bit of Black Hat action applied to your ass.

Yes, it's unpleasant. In fact, it sucks.

The very same thing was happening us...

After months of development and testing, Dan, Rob and the Lab created a comprehensive strategy to fight back...

When they showed me the ninja techniques they developed to tip the balance back in our favor, I was stunned. Perhaps even a little frightened...

As a result of their hard work, we now we understand what happens when these Black Hat marketers move into a marketplace and what you must know to protect yourself.

We'll be revealing it all at the Conference.

And if you think that black hat is just for people lurking around the murky edges of the internet, think again.

It's a sad but true fact: in the online world, good sense and decent ethical behavior are optional. Black hat is mainstream, and is taking out high quality sites... like yours.

For your survival, it's essential to fully comprehend what's going on. Then, you need to prepare for war. It's vital to learn the countermeasures we'll teach, if not to dominate your market, then, at the very least, to protect yourself.

As an Over the Edge 2 attendee, you'll have access to the same incredibly powerful tools and techniques the Black Hats use. Can't go into detail here, but to say they're effective is an understatement...

And FYI: there's no need to check your morals at the door to become a master of these dark arts. We'll show you how to apply these techniques safely, without any risk to your core business.

This session alone will change the way you look at internet marketing.

I've been banging on about market research for years. People still don't get it quite right. So Dan and I figured we should teach you how we do our own ultra-detailed market research...

Now I don't mean any old market research. I mean MEGA Market Research. I mean FIERCE Market Research:

Knowing exactly what your competitors are doing

Knowing exactly which keywords they're bidding on

Knowing exactly how much they're bidding for those keywords

Knowing every single element of their business.

Rob Somerville, head of The Lab, will be teaching a ground-breaking core strategy we've developed to tweak on-page SEO factors. These come directly from surprising elements revealed by our Advanced Market Research Techniques.

These tweaks are brilliant. They'll blast your pages to top spots in the search engines, and bring in a flood of free traffic. And the bonus? When you're ready to add PPC to the mix, you'll save a boat load of money because you'll already know what keywords work best for your business.

We're fired up to share these particular strategies now. They're very, very powerful... even extraordinary.

Again, we just can't risk teaching this to any Joe Schmoe off the street. We really need to know the people we're teaching this to... This is crucial to us. If some unethical bonehead uses these techniques the wrong way, it will mess it up for the rest of us...

So it's critical we make sure this is taught properly and the few who have access to these approaches understand every single element involved...

Also, Rob will reveal a completely new and refined strategy you won't believe!

If you've done everything right and you're still not getting the results you want, this is the 'Secret Sauce' you've been missing...

The grand irony? It's not tricky. In fact, it's easy.

You don't have to be a computer expert or have heavyweight software or any of that sort of stuff... The magic happens when all the elements are pulled together according to our Master Plan.

If you can do a basic blog and website and know how to tinker with it, you've got all the technical skills you need to lavish on the 'Secret Sauce.'

Some people are very unhappy we're teaching this, because they've been making money hand over fist with these exact same techniques. But Dan and I think it's time to share these powerful strategies, and the elite few attending the conference will be the lucky ones who get access to these proven methods.

We've taken great pains to make sure everything will be taught in great detail from start to finish, from whoa to go, from alpha to omega... You'll be able to implement theses strategies immediately for the fastest possible return for your business.

If you know anything at all about me, your might have picked up that I'm a tech head. Yes, I love tech, not just because I'm a "Tubby Nerd," but because having these skills are critical to building a business (both mine and yours.) Every video I make puts money in my pocket. Mastering audio and video will do the same for you...

The cool part is it's dead simple.

I'll be doing a special 'no holds barred' A/V session that will cover exactly what I do and what I do it with.

Audio and Video are not optional. You must master these skills to grow your business in today's Web 2.0 world...

Ok, maybe the A/V stuff doesn't come easily to you. Or maybe you do a little audio and video, but it just seems like too much trouble and expense to get a more professional looking result. I get it — even with the rich learning experiences I provide on line, sometimes watching tutorials on your computer just isn't enough. Learning in the room with me in real time and having your questions answered on the spot makes short the journey from Video Clueless to A/V Master.

I'll demo cutting-edge software that can make a techie swoon, and reveal my secrets to set your audio and video head and shoulders about the rest. (Most importantly, I will take every opportunity to humiliate Dan by demonstrating advanced 'zoom' techniques...trust me, it's cool and it makes fun of Dan at the same time — can't get better than that!)

People think the internet is high tech. But like all successful businesses, it's really high touch.

Now, more than ever, it's critical to create alliances with other high-caliber internet marketers...

I've done big Las Vegas barn burner conferences and, to be blunt — don't like them. You can't find anybody... and even if you do, it's almost impossible to really connect with the people who have the power to change your business....

The best conferences are the ones where you can easily interact with people... You know everybody's face... And you actually have access to the guys you've travelled all that way and paid all that money to see...

That's the kind of event the Over the Edge 2 conference will be...

It's almost a disservice to call Over the Edge 2 a conference. It's really a meeting of minds — a war room — a killer mastermind — to share proven techniques that will propel your business to the top of the heap...

During the entire three days you'll have the opportunity to spend quality 1-on-1 time with me and Dan, the creator of The Immediate Edge. You'll also have full access to Guru Rob Somerville, head of the world famous Lab. You'll have plenty of Q & A sessions — and we won't leave until every, single question is answered...

A side note: We've also put aside a session for hotseats. The session will not be filmed (so we can be frank!) Just think of it as Gordon Ramsey's Kitchen Nightmares meets Internet Marketing...

Most importantly, you'll be sitting shoulder to shoulder with not just any web marketers, but business builders who take their work seriously. And because we've deliberately kept the conference small, you'll have the opportunity to form intimate business relationships and put the true spirit of the Mastermind into action...

Got a pressing problem? Throw it out to the group. You'll be able to take full advantage of crowdsourcing at it finest, with some of the web's best and brightest right there to help you hash it all out.

Attendees of the Over the Edge Beechworth conference were already getting incredible results in less than 7 days. Here's what one had to say about this exclusive three day intensive.

Location

The Over the Edge 2 conference will be held on 26th to the 28th of October 2008 at the Hard Rock Hotel in Orlando. The Hard Rock Hotel is where it all began, where we had the first ever Thirty Day Challenge celebration and when I think back to who was there and how many of them have done well - we could not think of a better place to have it.

 

We will be taking special pains to assure that we'll be housed together in our own area on site. We'll be living, eating and learning together in an exciting "no barrier" environment. Beechworth attendees will tell you how cool the atmosphere was and cited it as one of he highlights of the conference.

So to recap...

You'll get the inside story on Black Hat Techniques, including how they:

• Guarantee a simple picture is worth cold, hard cash... (This is a perfect example of how a Black Hat mindset can twist a perfectly harmless element sitting on every page of your website into a evil money-sucking demon...)
• Profit from a crude but effective technique to hijack your affiliate commissions and squeeze your money from your visitors (And nope, you won't have a clue what's going on... )
• Develop an independent, ongoing, Google-proof source of backlinks to power their site ahead of yours in the listings... (This technique is ripe for applying to your own sites... it's a great way to use a little black hat in a white hat way...)
• Exploit a commonplace technology to blanket their content all over your niche, squeezing your quality stuff to the bottom of the heap...
• Make sloppy mistakes that leave them open to public humiliation and disastrous loss of income when their house of cards comes tumbling down... (An internationally known powerhouse got the big smack down when it was discovered they weren't following the 'straight and narrow' with their SEO. We'll detail how they got caught and the hard lessons to learn from the scandal...)
• Effectively jack up the prices of PPC campaigns and bankrupt their competition (that would be you). You're swept out of the market before you even know what hit you... Master this method, and you can crush their attack and save your business from catastrophic damage...
• Abuse a little know Google service that guarantees their affiliate links show up on your subscriber's first page search engine results...for life. They steal ton's of your money with a single effort... (The amazing thing about this assault is your subscribers happily volunteer to get their links...)
• Lock up your niche worldwide, effectively killing this lucrative expansion path for your business...
• Manipulate 'good will' to dig their claws into your market to devastating effect... (This technique exploits the human 'greed" gland. You visitors are helpless to defend against it, and your traffic suffers as a result...)
• Sip traffic directly from your site by abusing this perfectly "legitimate" technique... (This is so sneaky, it can go on forever right under your nose...)
• Annihilate their competition (again, that would be you) by twisting a popular powerhouse site into a never-ending source of traffic...

Or, said another way, you'll learn everything you need to defend your stand when a Black Hat attacker declares:

All your base are belong to us.

We'll also cover:

• The one thing you're still doing all wrong. Stuff this up and you're shooting yourself in the foot before you even get started... (We'll show you how to make it right, and dissect why our unique approach works every time... )
• The most important factor in online marketing. It's right in front of you, but most people miss this. (This really is the key to your entire business...)
• What internet marketers must learn from the music industry. (Radiohead was just the beginning of the 'car crash' that is the New World Order. Ignore this cataclysmic shift, and you'll be left dazed in the dust asking, "What just happened...?")
• Advanced Research Analysis. Never again guess if a market is worth pursuing. You'll know when to dump a niche and when you've struck gold...
• How to understand the heart of a critical Google algorithm. It's been around since 2003, but people still don't use it to their full advantage. (This is like a finicky enchanted button — press it just the right way, and your business will grow without you lifting a finger...)
• The hands down, most important internet marketing tech of 2008. (Plus, insight into the 'Ed Dale Filter for New Technology.' Use this lens to identify and master bleeding edge products and services to explode your business long before your competition even knows what's coming down the pipe...)
• The single element that will keep your business relevant. (Doctors, lawyers and programmers are just a few of the 'process workers' searching furiously for this magic bullet ...)
• How to keep the precious Fuel for your internet business machine flowing fast and furious... and what you can do to protect your supply and ensure it will always be plentiful...
• How to dissect your competitor's entire business. (With this comprehensive counter intelligence program, your competitors do the heavy lifting — they spend the time and money to test what's working... you reap the benefits!)
• Why pulling the plug on this single PPC technique is guaranteed to send your profits through the roof...
• Two incredibly effective keyword research tools that take the pain out of niche identification. (The right tools make all the difference, and using these will save you a world of aggravation...)
• The three pivotal steps you must take to solidify your competitive edge and snowball your niche domination...
• The SEO tweaks you must master... both on page and off. They're painless, yet most people don't do them all. (You won't fall victim to that same mistake after we reveal exactly what you must do and why...)
• A hyper-effective method for squeezing the most juice out of your site's own ranking. Do this right and your site will float to the top of the rankings effortlessly...
• The one piece of equipment you must have as a serious Web 2.0 marketer. Without it, you're pushing water uphill. (In fact, it's so impressive, after seeing the demo, several Beechworth attendees ran out and got their very own right on the spot!)
• A simple trick to for the camera shy: you can still create riveting video to dominate your market if you just master this single, low tech method...
• Which stunningly simple software will give you professional video-making power on the cheap. Your videos will look so gorgeous your competitors will be left scratching their heads wondering why yours look so good and theirs looks like the dog's bullocks... (These programs are brand spanking new. Just a few months ago, you couldn't get access to tools like these without spending hundreds of dollars...)
• How to really get your videos a front row seat in the global marketplace. It's easy and only takes a few minutes to put in play (...really!)
• And of course, the Secret Sauce Strategy. This master stroke pulls together the crème de la crème of the Lab's advanced techniques into a MONSTER business-powering engine. When you understand the niche-dominating power of this approach, you'll roll your eyes skywards and hope to high heaven your competitors don't find out about it.

And perhaps most important:

• You'll be part of a small group world-class marketers. The intimate setting gives you direct access to their Super Brains (feel free to pick away...)
• You'll spend invaluable one-on-one time with me, Dan Raine and Rob Somerville in "To the Bitter End" Q & A sessions... a real chance to get every little question answered (big ones too!) And because of the small group size, it won't take all day (and leave plenty of time to have some fun... poker anyone?)

I cannot emphasize enough the value of spending three solid days in the room with leading edge marketers....the potential for JVs and Masterminds is enormous. Plus, the ability to connect outside the room and chew over the mind-blowing techniques we'll be teaching will only enhance your comprehension.

You get the never before taught training, the Black Hat tools, full access to Dan, Rob & me (and a bunch of special guests) — everything — for just $4,997 bucks. You can even pay in five installments of $1,100 if you like. And yes, you can even bring a partner for free.

So, there you have it.

Again, this is not for everybody. It will be an intense three days. No distractions allowed.

And remember, we're restricting this to 30 people.

If you are even remotely interested in defending your business from black hat attacks, claiming your place at the top of the search engines, and using the latest technology to skyrocket your business to the next level and beyond, your owe it to yourself to register right now.

This is absolutely the last time we teach these techniques in public.

Come join me and take full advantage of this incredible event.

See you in Orlando,

Ed Dale

Hurry — they're only 30 slots and they'll go quick. That's not hype — that's a fact. We only sent one email to The Immediate Edge for the Beechworth conference and the spots were gone...

P.P.S. One last thing I almost forgot — to keep the experience between the Beechworth and next conference consistent, yes, there will absolutely be repeated viewings of the Dan Raine pink thong video.

P.P.P.S. Again, don't dilly dally and miss out on grabbing one of these slots. There are already people who couldn't make it to the Beechworth conference lined up to grab their seat for this one. That means even fewer seats are available for you and everybody else. I'd hate for you to miss out just because you didn't have the first mover advantage...

P.P.P.P.S. (I promise this is the last P.S.) Whether you're an internet marketing master raking in the cash or have just a few sites and are looking to crank up your business, I promise this conference will have brand new tactics you can use to make more money right now. So click on the link, reserve your seat and come get the inside scoop on what everyone else will be learning next year.